So for this one I was just experimenting with rough type. I like taking clean type and wearing it out, just to see how far I can go before you can't read it. Dirty, rough type is making a comeback from what I've seen.
Coffee on the brain? This one is easily my favorites. I wanted to add a different, personal concept to the design of Big Mike's coffee. An image that could not easily be forgotten.
This is me being me. I like the quirkiness of it, but I just feel like I do this style all the time, and wanted to move away from it.
This was an idea I had inspired by a color wheel. I thought the different shades of brown could represent different flavors of coffee.
I had no idea what Big Mike really looked like, and I thought the logo could use a personal accent on it, making it his own. I came up with this rough, smiley face idea.
This was just an idea I had when exploring what I could do with the typography, making the G of the "Big" nestle the coffee cup.
While researching (aka me drinking coffee) I noticed the ring that's almost always left by a coffee mug and thought up a concept to use this as part of the logo. The first ones I did resembled skid marks but this one is clean and easily recognizable as a coffee ring.
This would be the "safe" logo I did. It could really go for any coffee shop name, but I liked the simplicity and cleanness of it. I added a stirring stick to make it seem more unique.